A few years ago I worked for OUTSIDE Agency and we worked with the Bulleit team at Diageo. OUTSIDE were asked to to create a series of films and I shot the still content for its Community Ink campaign.
We travelled around Europe to 5 different tattoo artists studios for them to tattoo on 1mX1m leather panels. They created artwork inspired by their city to then be stitched together to create a final billboard. This was displayed as a physical advert at the London Tattoo Convention, where Bulleit Whiskey also hosted panel discussions and workshops.